Google’s Caffeine Update

The Caffeine Update
Google recently updated their algorithm with Caffeine, a change that focuses on indexing more pages in real time, thereby increasing the amount of new material found by the Search Engine. According to Google, “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of [...]

The Importance of Internal Linking

Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you.
What is Internal Linking?
Internal linking refers to links that direct website visitors to another page of your website.
Take this flagrant internal link as an example:  The following article [...]

Google Wonder Wheel

Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns.  In addition to these staples, there a numerous programs that help expand your research horizons.  One of which is Google’s Wonder Wheel.
Wonder wheel is a [...]

The Value of Links

I noticed an interesting thing while scoping out some competition for one of my clients.  When I analyzed the links of a top competitor I noticed that they had about 10 links with the keyword phrase’  in them.  These were not quality links and most of them had no Page Rank.
I know many SEOs  ignore [...]

Reciprocals Still Appear Effective

I’m not a huge fan of reciprocal linking, and many recent forum posts and blogs have claimed that reciprocal linking (exchanging links) is a thing of the past.  While I’d like to think that’s true, it doesn’t appear to be the case.
For one client’s competitor’s website in particular I have seen dramatic increases in ranking [...]

The Benefit of Google Maps

If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc.  Often overlooked, however, is the rather simple task of registering your website with Google Maps, which can provide free advertising, high rankings, and bring traffic to your site.  Especially useful for brick-and-mortar [...]

How to Properly 301 Redirect

Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service).  The intial website was set up on a CPanel webhosting service, which supposedly makes 301 redirects easy.  As you can see in the above picture, a redirect is [...]

SEO Target Marketing

Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business.  How you market and to whom you market make all the difference in the world.

If you were trying to sell skateboards you probably wouldn’t run advertisements during an [...]

The SEO Void

Recently, I noticed an alarming anomaly on Google: sites occassionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which is somewhere between the SEO sandbox and a bottomless pit.  This doesn’t happen for a single keyword phrase, but for all keyword phrases.
At first I [...]

Donations, the Sort-of Paid for Links

So you’ve grinded out a few one way links, run out of reciprocal link partners, and found yourself still outside the first position.  What’s left?  You’ve updated the structure of the website and optimized META information, internal links, etc. and you have no place else to go.
It’s time to start buying your links.
Now, I realize [...]