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Choosing a Domain with SEO in Mind
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about this SEO thing and read somewhere that keywords in the domain are good, so they just assume the best thing to do is go out [...]
Read MoreLocal SEO: Which Maryland Businesses Have it Toughest?
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns to rank for that phrase. For many small businesses, a successful website can make or break them, and many local businesses are often put in [...]
Read MoreNot Provided and its Effects
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting programs, including Google Analytics. While this news made me want to go out and buy the domain www.notprovided.com and target what has apparently become the [...]
Read MoreSEO Tricks You Overlooked
Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very abridged list). However, there are a few things that may go overlooked when starting a new campaign for a new website.
Read MoreTop Ten Takeaways from SMX East
I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies. Some of these strategies were new to me, others are old but time-tested, and I’ve composed a list of the top ten takeaways from the conference, so [...]
Read MoreContacting Webmasters While Link Building
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. Oftentimes, just finding any contact email address on a website can be a daunting task, but here are a few tricks that may help you [...]
Read MoreSEO Terminology for Muggles
Maybe I’m reading the Harry Potter series about 10 years behind the rest of the world, and maybe I shouldn’t be referring to clients as Muggles, but it can be tough to explain search marketing terminology to the uneducated. Of course, there are different levels of client knowledge, from Muggles, who know next to nothing [...]
Read MoreWhat’s the Best Day for Link Building?
I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were less likely to respond to link request emails. With this presumption, I believed many Friday link request emails would sit ignored in Inboxes, not just [...]
Read MoreUtilizing Google Trends for Keyword Research
Choosing the correct keyword phrases at the beginning of any SEO campaign is vital for that campaign’s success, and the wrong phrases can waste countless dollars and hours pursuing those ever-elusive wild geese, targeted website visitors interested in what you’re trying to sell.
Read MoreAdding SEO Content to Your Site
Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will bring in the right kind of visitors. Especially with Google’s new Caffeine update, content is as important as ever, and well-written, targeted content can be [...]
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