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Online Marketing Strategies for Your Website
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough; if you don’t market it, you’ve built a home on an island in the middle of the Pacific Ocean with the hopes that someone will [...]
Read MoreTen Tips for SEO Target Marketing
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you market make all the difference in the world. If you were trying to sell skateboards you probably wouldn’t run advertisements during an episode of Golden [...]
Read MoreWhat A Hobby Website Taught Me About SEO
I’ve been doing SEO full-time for about 6 and a half years now, and in that time a lot of strategies and buzzwords have come and gone. Keyword Stuffing: gone. Keywords META Tag: gone. Reciprocal Linking: gone. Over that time, one buzzword (strategy) that has become increasingly more popular in the SEO community is user [...]
Read MoreTitle Tags: Best Practices for SEO
According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1) “Primary Keyword – Secondary Keyword | Brand Name” 2) “Brand Name | Primary Keyword and Secondary Keyword” Until recently, the listing for Dragonfly SEO on SERPs (Search Engine Results Pages) showed [...]
Read More5 Reasons Your Website Lost Rankings
All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for the drop: The Algorithm Changed – Google changes their algorithm hundreds of times a year and although most changes are minor and large updates occur [...]
Read MoreWhat is SEO Anyway?
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends about the difference between them. As a way of dispelling this confusion, I’ve explained each of them below. Search Engine Optimization (SEO) The term search [...]
Read MoreTips for Law Firm SEO
Law firm SEO, like any industry-specific SEO, is its own breed, with strategies that work especially well for the niche. While it may be daunting to go up against large players in the law firm SEO industry, including FindLaw, Justia, and AllLaw, which use their own directories to promote their clients (a strategy that, hopefully, [...]
Read MoreA New Link Building Tool
Always on the lookout for new link building software to make the grueling process a little more bearable, I recently happened upon the Link Building Toolbar, a new browser add-on provided by Hit Reach. What it looks like: The browser add on, which can be added to either Chrome or Firefox, sits at the [...]
Read MoreFive SEO Tips for Small Businesses
If you own a small business, you know every penny has to count, and investing in search engine optimization can be a bold step, and also a risk if you don’t choose the right SEO company. As the owner of a small business myself, I understand that monthly SEO fees can’t always fit into the [...]
Read MoreChoosing a Domain with SEO in Mind
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about this SEO thing and read somewhere that keywords in the domain are good, so they just assume the best thing to do is go out [...]
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