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The SEO Void
Recently, I noticed an alarming anomaly on Google: sites occassionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which is somewhere between the SEO sandbox and a bottomless pit. This doesn’t happen for a single keyword phrase, but for all keyword phrases.
At first I [...]
Donations, the Sort-of Paid for Links
So you’ve grinded out a few one way links, run out of reciprocal link partners, and found yourself still outside the first position. What’s left? You’ve updated the structure of the website and optimized META information, internal links, etc. and you have no place else to go.
It’s time to start buying your links.
Now, I realize [...]
Keyword Research: Which tool is best?
Keyword research is the foundation of any SEO campaign, and it is the most important factor of SEO. Without the right keywords, you can waste your time optimizing for keyword phrases that a) are too difficult to rank for or b) are rarely searched for. With keyword research, we determine which phrases are best for [...]
Read MoreLink Request Emails: Short and Sweet
Once you’ve found good web pages from which to get links, you’ll need to contact the webmaster and request the link. This can be a tiresome process, and you’ll find that many webmasters will outright ignore your email. Being a webmaster myself, I understand the decision to ignore link requests; I receive dozens of [...]
Read MoreLinks: Not Just about the Anchor Text
There’s no doubt about it, link building is one of the foundations of any SEO campaign, and many would argue that it is THE most important aspect of SEO. It’s so important that some SEO companies focus entirely on finding links. However, before you start grinding out your links, you’ll want to read this article.
Recently, [...]
Finding Links
Okay, so you understand that links are important, but how do you find them?
The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This does not mean posting to every directory you can find, but posting to directories that a) potential customers may actually visit and b) have [...]
Link Building and Why it's important
Okay,
So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing a key component to Search Engine Optimization – External Links.
External links differ from internal links because they originate outside of your site. Search engines view external [...]
Internal Linking
Once you’ve developed all your SEO friendly content it’s time to create some internal linking within your site (this may also be done as your writing your site’s content).
Internal Linking refers to any link contained on your site that points to another page on your site, and it is a good way to help users [...]
The Importance of a Blog
As an SEO specialist, I have an interest in many aspects of Social Media Optimization, and I recommend to each of my clients that they develop a blog. A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps establish your authority in a particular industry, it brings [...]
Read MoreCreating SEO-friendly Content
A frequently used SEO phrase is “Content is King.” This refers to the importance of good content on your site; after all, it doesn’t matter how many people you bring to your site through SEO tactics if none of them are willing to hear what you have to say.
It’s important to remember when developing your [...]
