E-commerce websites can be a nightmare; there are hundreds or thousands of pages, all needing unique content, Titles and META information, and a site structure that is user-friendly and easy to navigate.
Dragonfly approaches e-commerce SEO from the ground up, first ensuring that the site architecture is well designed (with bread crumb navigation, etc.) and then optimizing individual product pages for specific keywords.
With any large e-commerce site, Pay Per Click (PPC) is essential, and Dragonfly’s strategic PPC campaigns help buyers find the products you sell and they need. By custom designing ads for your products, Dragonfly increases quality scores while decreasing costs per click.
The hubs of any e-commerce website SEO campaign (or any SEO campaign for that matter) are link building and content development through quality seo copy writing. Oftentimes, the two work hand-in-hand to develop links and establish your e-commerce website as a branded name in your industry, whether that’s jewelry, shoes, art supplies, beauty products, or any other industry. A social presence on sites such as Facebook and Twitter is essential for larger e-commerce sites because they help establish a rapport with potential and existing customers.
To learn more about Dragonfly’s e-commerce SEO and to receive a free website consultation, please contact us.
We also offer SEO for small businesses.