Small Business SEO Services

SEO for small local businesses is very different than SEO for national businesses.  Whether you’re a lawyer, accountant, doctor, or brick-and-mortar small business selling products, your target audience is limited by a geographic area, and as a result you need to customize your search marketing for that area.  Targeting local city names or counties is a great way to bring high-quality customers to your store or website, and there are a few ways Dragonfly SEO does this:

Google Places, Yahoo Local, and Bing Local Listings

There are ways to increase your listing in the O-Pack (map listings with ratings) or 7-Pack (map listings with phone and address) on Google Places, or Google Maps.   Often overlooked, Yahoo Local and Bing Local are a great way to increase your SEO presence as well.  Your local internet marketing campaign relies greatly on maps, and we utilize strategies to help you appear on them.

Local Pay Per Click (PPC)

Creating well-managed, targeted PPC campaigns for your local small business is vital, especially when you’re first starting out.  A campaign goes beyond simply listing keywords, it includes negative keywords, broad matches, and other advanced advertising strategies that can be utilized on Google Adwords.  Again, there are other search engines, and a myopic view of the internet can be detrimental.  Listings on the other search engines bring visitors and clicks often cost a lot less.

Organic Search Engine Optimization

Once you’re successfully listed on search engine maps and have a PPC campaign up and running, Dragonfly will focus heavily on your organic listings, which refers to those listings that appear naturally when people search a phrase (not paid ads).  Organic listing is the foundation of SEO and internet marketing.  Increasing your organic ranking can be done through on-site optimization, link building, content creation, and a host of other strategies.

Dragonfly SEO performs only white hat, affordable small local business SEO, which means we follow best practices that won’t get your site banned or penalized.

Please contact us if you have any questions or are interested in services.