Adding SEO Content to Your Site

Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will bring in the right kind of visitors. Especially with Google’s new Caffeine update, content is as important as ever, and well-written, targeted content can [...]

The Importance of Internal Linking

Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you.
What is Internal Linking?
Internal linking refers to links that direct website visitors to another page of your website.
Take this flagrant internal link as an example:  The following article [...]

Google Wonder Wheel

Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns.  In addition to these staples, there a numerous programs that help expand your research horizons.  One of which is Google’s Wonder Wheel.
Wonder wheel is a [...]

The Value of Links

I noticed an interesting thing while scoping out some competition for one of my clients.  When I analyzed the links of a top competitor I noticed that they had about 10 links with the keyword phrase’  in them.  These were not quality links and most of them had no Page Rank.
I know many SEOs  ignore [...]

The Benefit of Google Maps

If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc.  Often overlooked, however, is the rather simple task of registering your website with Google Maps, which can provide free advertising, high rankings, and bring traffic to your site.  Especially useful for brick-and-mortar [...]

How to Properly 301 Redirect

Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service).  The intial website was set up on a CPanel webhosting service, which supposedly makes 301 redirects easy.  As you can see in the above picture, a redirect is [...]

SEO Target Marketing

Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business.  How you market and to whom you market make all the difference in the world.

If you were trying to sell skateboards you probably wouldn’t run advertisements during an [...]

The SEO Void

Recently, I noticed an alarming anomaly on Google: sites occassionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which is somewhere between the SEO sandbox and a bottomless pit.  This doesn’t happen for a single keyword phrase, but for all keyword phrases.
At first I [...]

Donations, the Sort-of Paid for Links

So you’ve grinded out a few one way links, run out of reciprocal link partners, and found yourself still outside the first position.  What’s left?  You’ve updated the structure of the website and optimized META information, internal links, etc. and you have no place else to go.
It’s time to start buying your links.
Now, I realize [...]

Keyword Research: Which tool is best?

Keyword research is the foundation of any SEO campaign, and it is the most important factor of SEO.  Without the right keywords, you can waste your time optimizing for keyword phrases that a) are too difficult to rank for or b) are rarely searched for.  With keyword research, we determine which phrases are best for [...]