The Importance of Internal Linking

Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you.
What is Internal Linking?
Internal linking refers to links that direct website visitors to another page of your website.
Take this flagrant internal link as an example:  The following article [...]

The Benefit of Google Maps

If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc.  Often overlooked, however, is the rather simple task of registering your website with Google Maps, which can provide free advertising, high rankings, and bring traffic to your site.  Especially useful for brick-and-mortar [...]

How to Properly 301 Redirect

Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service).  The intial website was set up on a CPanel webhosting service, which supposedly makes 301 redirects easy.  As you can see in the above picture, a redirect is [...]

SEO Target Marketing

Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business.  How you market and to whom you market make all the difference in the world.

If you were trying to sell skateboards you probably wouldn’t run advertisements during an [...]

The SEO Void

Recently, I noticed an alarming anomaly on Google: sites occassionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which is somewhere between the SEO sandbox and a bottomless pit.  This doesn’t happen for a single keyword phrase, but for all keyword phrases.
At first I [...]

Finding Links

Okay, so you understand that links are important, but how do you find them?
The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This does not mean posting to every directory you can find, but posting to directories that a) potential customers may actually visit and b) have [...]

Link Building and Why it's important

Okay,
So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing a key component to Search Engine Optimization – External Links.
External links differ from internal links because they originate outside of your site.  Search engines view external [...]

Internal Linking

Once you’ve developed all your SEO friendly content it’s time to create some internal linking within your site (this may also be done as your writing your site’s content).
Internal Linking refers to any link contained on your site that points to another page on your site, and it is a good way to help users [...]

The Importance of a Blog

As an SEO specialist, I have an interest in many aspects of Social Media Optimization, and I recommend to each of my clients that they develop a blog. A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps establish your authority in a particular industry, it brings [...]

Creating SEO-friendly Content

A frequently used SEO phrase is “Content is King.”  This refers to the importance of good content on your site; after all, it doesn’t matter how many people you bring to your site through SEO tactics if none of them are willing to hear what you have to say.
It’s important to remember when developing your [...]